Switch out “members” for “volunteers” and the difference between the marketing needs of non profits compared to credit unions becomes apparent. Both groups have limited resources and budgets to realize a full, robust marketing plan. Banding together to share expenses, experience and retain a qualified marketing team is a solution that hasn’t been fully developed because if you don’t have time for marketing, you definitely don’t have time to put something like this together. Time and money are valuable commodities in the non-profit world just as they are in the credit union industry.
