Marketing without the buy-in and support of your entire staff is only half the picture. We have found that preparing your staff ahead of any marketing campaign is extremely effective in the success of the campaign. Informing them of all aspects of the campaign and educating on the best sales techniques to promote it are not only a great tool to get results, but also have a tremendous impact on your staff. Giving them a chance to have a say and share valuable input builds loyalty among them and gives them an incentive to care about the health and welfare of the credit union.
