Pull on Those Heart Strings

Creating an emotional reaction to your marketing is key to growing home loans at your credit union. Marketing works best when your audience can relate to the message you are sharing. Imagery that evokes emotion is an effective way to drive home your message.

Get in Close and Personal

The closer you are to your subject, the better. In the example, the woman and her child are the main focus and their environment, although important to achieving feelings, are secondary.

Turn Those Warm and Fuzzies Into Sales

The tricky part is moving your audience to make the change you are marketing. Once you’ve got their attention, keep the details simple and the call to action clear and easy to accomplish.

Next Steps

• Determine which mortgages you want to emphasize.
• Determine which mortgages your credit union does well.
• Email Tactics or give us a call and let’s collaborate on which “compelling message” will achieve your goal.