The advantage of hiring consultants is that they can often be more cost effective than hiring a full time employee or employees. In addition, it is often difficult to hire an employee with sufficient training or experience. If you can find a talented candidate, budgetary restraints may prevent hiring the most qualified. Consultants can be a cost effective alternative and they can often bring a valuable outside perspective to your management team.
Contracting with an advertising agency only fills one piece of the puzzle. Usually their knowledge of the credit union industry as a whole is limited and often times traditional marketing methods are not effective. Having experience and hands-on knowledge of how credit unions operate, the restrictions and compliance issues they must follow and a history of what works to balance membership, deposits and loans makes hiring consultants a way to see the entire puzzle come together.