What to Expect in 2020.


Red "Happy 2020"

More Skeptical

2020 will likely see a lot of one thing. More unpredicability. With President Trump tweeting from the White House, who really knows what is coming next. Hopefully, since he’s a “genius” and a “perfect” orator he’ll avoid making any really big mistakes.

Most of us are tiring of the barage of mis-information. While we may be fooled a dozen times, most of us will start to awaken to the “mis-information” strategy and put our “suspicious” caps on. We will start to realize that our political leaders rarely speak the truth.

My prediction and hope #1. We will become more and more skeptical of what our “leaders” tell us. Additionally, we’ll generally fall for less and less scams.

Trump will Lose the 2020 Election

It’s hard to fathom the possibility that Trump can possibily fool us a second time. We have all seen by now the chaos he brings to the world. Like I said above, I believe (and hope) we have become more skeptical. (Not all of us, but definitely more of us and hopefully enough of us).

All the democrats have to do is to run a smart “moderate” and they should win. Hmm…that may not be that easy.

Prediction and hope #2. Trump will not be re-elected.

The Yankees will Win the World Series

I paraphrase Pope John Paul II, “Amongst all unimportant subjects, baseball is by far the most important.” (Sure, he said football but here in America I’d go with baseball).

Baseball should once again become the “American Pastime.” Football is a cold and brutal sport that leaves too many ex-players damaged for life. Baseball starts the first of April, it’s warm, entertaining and you can can actually have a conversation at the game. What’s not to like?

Prediction and hope #3. More and more Americans will start to appreciate the game and the Dodgers will not win the World Series.

Consumers will More Often Punish Deceptive Businesses

Americans are growing increasingly skeptical and I think this is a good thing. We in marketing will be punished more and more for deceptive advertsing. Consumers are always happiest when they get more than they expect. Under promising and over delivering should be most business’s creed.

Consumers will reward their “long term” business with companies that earn their respect from honest marketing and quality service. Businesses must not only be perceived as “credible” but must be “indeed” credible.

“Building trust takes time and effort, but the easiest thing you can do is lose trust.” Anonymous

Prediction and hope #4. The American consumer will reward “honesty” and full disclosure more and more.

Sunrise over a snowy landscape and lone pine tree