Both groups have a unique “field of membership” and share a goal of serving their community to the best of their ability. Often times combining resources can benefit the two groups by expanding their reach, sharing the services in which they specialize which allow them to more effectively reach their goals.
The trick is finding the right fit. Not every member of a credit union is going to have an affinity for only one charitable organization. That’s why building relationships between one credit union and multiple, diverse non-profits is so important.
Our aim at tACTics is to build that bridge.
We were successful in the past creating alliances between a credit union who mainly represents a blue collar workforce and three different non-profits – one environmentally focused, one serving those less fortunate individuals needing help with food and housing and a third group specializing in providing families a way to celebrate the holidays on a limited income.
You might easily see how this relationship benefits the non-profits but wonder what the credit union gets out of it besides warm fuzzies for doing a good deed. The answer to that goes back to what the two groups have in common – their field of membership. Credit Unions were started with the idea of local people helping other local people. The volunteers, staff and membership of the non-profits can all benefit by joining the credit union their non-profit is associated with. Credit Union membership inherently serves its members with reduced interest rates on loans, higher rates on deposits and the ability to work individually with their members. Even better, because they are member owned and operated, they are able to provide special benefits to members who are associated with one of the non-profits they’ve aligned with.
So now you’ve got the big picture – let us help you build a bridge between our credit union clients and your non-profit. We think it’s a win-win.